Concert Ticket Lottery and Insurance

A couple of weeks ago, on October 14, when I was at the Visual Japan Summit concert, the client who was with me saw this Luna Sea concert poster and handed it to me, knowing how much I like them. The poster was for their two-day Christmas concert on December 23-24 and coincidentally, October 14 was the day the second round of ticket purchase by impartial lottery begins. For the benefit of those who find this confusing, this is how tickets to major artistes work in Japan. There typically is a pre-sale reserved for the fan club members, which is then followed by an impartial lottery that can be participated by the general public in order to win the right to purchase the tickets before the official sale. Only after these are the tickets open for sale. The reason for this is because Japanese people are crazy. Tickets to live events of major artistes can literally be sold out within seconds of the public release so it’s almost impossible to get them if you don’t participate in pre-sale events. When X Japan held their two-day concert at the Yokohama Arena in 2014, tickets to both days were literally sold out within one second. Let me say that in bold and caps, ONE SECOND. No, that’s no exaggeration (see Oricon article here). Heck, my friend didn’t get to participate in the Tokyo Women’s marathon even though she sat in front of the computer till midnight waiting for the ticket sales to be released, and I couldn’t get the field-side seats to the Kirin Cup qualifier match between Japan and Iraq last year even though I clicked as soon as the purchase button was clickable. The Japanese ARE crazy.

In any case, I received an email last Friday saying that I got selected at the lottery event and won the right to purchase the ticket. Why I say “right” is because, I can choose not to buy even if I got picked. As long as I don’t pay by the stipulated deadline, the ticket will be released to the public during the next round of sales. I paid for it, so I will be spending Christmas eve at the Saitama Super Arena with Luna Sea. Awesome!

Funny thing is, I actually participated in another lottery for Luna Sea’s concert tickets some time last year and I won that too. The only thing is, something else came up and I eventually didn’t pay for the ticket and gave it a pass. This means, I’ve won the Luna Sea lottery 2 out of 2 times which made me begin to wonder if I’m that lucky or the system prioritizes first-timers, or is it even possible Luna Sea is not that popular anymore?

On a separate note, I realised ticket Pia offers insurance to ticket purchases too. If you buy the insurance and end up not being able to make it for the event be it due to illness, family issues, traffic jam, or unexpected work trips, you get a full refund of the ticket. Insurance costs between 560 yen to 3,300 yen depending on the ticket prices. Price list below:

* On the left is the ticket price; on the right is the corresponding insurance cost

Good business idea.

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